高中英语 Unit1 Advertising Reading课件2 牛津译林版必修4.pptVIP

* 牛津高中英语 (模块四 ·高一下学期) Advance with English Reading Unit 1 Advertisements Unit 1 课件描述： 本堂课是阅读课的第二课时。 以操练文章中的主要语言点为主， 重点是习惯用语和固定搭配，在句子层面让学生当堂操练语言点，为综合运用英语打下基础。 Reading 2 Language items Revision (Fill in the blanks) Advertisements have become a part of our life. There are two main t_____ of advertisements. One is called c ______ advertisements, which are m_______ to p ______ a product or s ____ .But they don’t tell people the c ____ truth. Another one is called PSAs, which are often placed for f____. They d____ with many s_______ problems, which often affect public w______. romote omplete ree eal elfare ervice ypes ommercial eant ocial 2. I did some research on … … to share with you. research: 1) n. do/conduct research on: 我正在做关于广告的研究。 2) V. to study 商人研究市场很重要。 I am conducting research on advertisements. It’s important for a businessman to research the market. share with: use sth. together with e.g. I’d like to share my book with you. Practice She _____ my troubles as well as my joys. A. shares with B. shares (in) B 3. … or to believe in an idea believe in: to have firm faith in Many people don’t believe in God. Practice: believe/believe in I don’t ________ ghosts. I _______ that stories of ghosts were made up by human beings. believe in believe 4. PSAs are run for free … for free: free of charge/without payment You can take the ticket for free. 每个孩子都会得到一本免费的书。 Every child will get a book for free. 5. There are laws to protect people from … Protect …from …keep sb./sth. safe from We should protect the earth from pollution. 人们通常戴太阳镜以妨眼睛被太阳灼伤。 More similar phrases: People usually wear sunglasses to protect their eyes from being burned by the sunlight. protect/prevent …(from) … stop/keep …from … 6. we still must be aware of the skilful methods … be aware of: realizing sth. that exists Are you aware of the importance of learning a foreign language? 你知道是什么时候了么？ be aware that: having knowledge of sth./sb. She