打造民族品牌 提升企业竞争力研究.pdfVIP

打造民族品牌提升企业竞争力 张珍 {哆鞫洛特辍一E学院科磺处，池袋禹旰翱溉特010051) 攘豢：缀然韵秘t扣隧缀{}}发麓瓣遵缝搬墩，嬲楚增长，疗式露涮孬斑朗题。．W褥缕笈凝将遘别簿磷。零叟掺如，经 济燮想获绺W持续发髓，蟪警转变潜长矗式。虢黎剃潮蠹于髂恩‘睫谈溪。黻翳豁济絷球他的发鹱趋终瞧謦浓我阂麴 余饿必矮锶有鲢辨豫锯晶黪。搦。翻。翻!ii知识产椴，这榉习’髓程隰国外街璐k商铰强瓷孕绳办。黥牌瓣避辩怒‘’拿 舔绕j：稷+该夺冈时帮|，硷她鼷临的蔓臻阀邂芍孵写；网，警藩巾嘲金娩邃逸全球靛睥威当关注产‘媳纷搴斤翻裰测、 翁冤弼兜怒、市蠲逑入方式与全球辩簿醚谶的焚装以硬：二次歼黢跨商雹《灏能力遮隧令方谢。 关键谲：激肺；烂济耀饺撼式：套姑；知谶产权：汽挚力 CreatNational Brands，Promote EnterpriseCompetitiveness ZHANGZhen Inner 01005 ofScientificResearchHuhehotVocationalHuhehot 1) (黼ent College Mongolia economicofchitm inr雠lll economicil：l Abstract：Ahhough developsrapidly years。thequestionable incfeaseresultinsomeholdbackincontinuous articllctheauthourout ways development，InthiS points be andintbrmatiobemake USeofinorderto that：increaseshould good develop ways changed thetrendof chinese OⅥqllworld-famous requires enterprieses continuously，Andglobatization,also brandsand Intellecqual that callhave independentpropertyrj舒ts，SOthey strongercompetitiveness． in jsa the willencounteraredifferent brands enterprieses B硼ding systemicproject．Thequestions fouc母sonthe different chinese should present enterprises followingaspect：industrial period．At havehistorical betweenmar