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* * * * * Most open-ended and creative phase Overlapping and Iteration: While the concept development process shown in Exhibit 6-2 appears purely sequential, in fact there are usually parts of the concept generation process beginning during customer needs analysis and the process is iterative. * Quantity Breeds QualityThe team’s best ideas are not likely to be found within the first few solutions considered. Rather, the best ideas are probably distributed uniformly over time. The selected concept is just as likely to be found among the second 20 solution concepts as within the first 20. * * * This step is particularly valuable when the problem has been successfully decomposed into sub-problems. However for some simple or highly integrated products, the team may find it more useful to consider entire concepts from the start, rather than combining solution fragments. * Consider combinations of solution concepts systematically Forces associations between solution fragments to stimulate more creative thought To reduce possible number of combinations: Eliminate infeasible concept before combining Develop concept combination tables that include only those functions that are coupled, therefore above table does not include electrical energy source which is somewhat independent of conversion from electrical to translational * Encourage teams to reflect upon the process used and to improve upon it. Continuous improvement is an essential part of the product development process * EDGE? Copyright ? 2003 Dr. Edward Hensel P.E. and P.H. Stiebitz. All rights reserved. EDGE? Functional Decomposition and Concept Generation prepared by Prof. Margaret Bailey (ME) Copyright ? 2007 Rochester Institute of Technology All rights reserved. Session Overview Introduce Concept Generation Explore Five-Step Concept Generation Method Demonstrate Above Steps on Various Examples Discuss Common Dysfunctions and Tips Apply Concept Generation Steps to Team MSD I Project Concept Development
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