中国汽车目标消费者意识调查报告PPT.ppt

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中国汽车目标消费者意识调查报告PPT.ppt

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中国汽车目标消费者意识调查报告PPT

Product Segment Sales Growth, Nat.Growth of All Segments Accelerated; Facial Obtained Positive Value Growth While Body Deflated Volume Sales(Ton) Value Sales(Mil.Rmb) 6% 9% 3% 8% 11% 7% 20% 26% 4 Months Growth vs YA 2% 0% 6% 14% 3% 2% 5% 17% Number in green is of the annual growth MAT JF03 vs MAT JF02 XX Body Volume Sales Trend by VariantMilk Did Help XX to Gain Sales In Passing Winter Season vs YA Volume Sales-Ton, (National) Body Top 10 Brands Volume Share ChgSlower Growth Rate Cost Us Slightly Lost Share in Passing Winter Period National, Body Base XX 20.0 19.7 -0.3 20.7 19.2 19.7 20.3 1.1 NIVEA 4.3 5.1 0.8 3.9 4.8 5.4 4.8 0 VASELINE 6 4.6 -1.4 6.4 5.6 4.9 4.3 -1.3 SOFTSENSE 1.8 2 0.2 2.2 1.4 2.2 1.8 0.4 National, Body Base 4M to JF02 4M to JF03 Chg ND 01 JF 02 ND 02 JF 03 Chg Mininurse White+UV contributed growth this season. LONG LI QI 15.5 10.1 -5.4 13.4 17.7 9.9 10.3 -7.4 YU MEI JING 2.5 6.9 4.4 2.4 2.6 8.2 5.4 2.8 AN AN 5.6 3.5 -2.1 5.3 5.9 3.1 3.9 -2 SMISS 3.5 2.4 -1.1 3.2 3.8 2 2.8 -1 BAI QUE LING 1.8 2.2 0.4 1.5 2 2.5 1.9 -0.1 MININURSE 1 2.3 1.3 1.2 0.8 2.5 1.9 1.1 O.BRAND 37.7 40.9 3.2 39.5 35.9 39.9 42.2 6.3 Body Top 10 Brands Value Share Chg Slower Growth Rate Cost Us Slightly Lost Share in Passing Winter Period National, Body Base 4M to JF02 4M to JF03 Chg ND 01 JF 02 ND 02 JF 03 Chg XX 24.6 23.9 -0.7 24.6 24.6 22.7 25.5 0.9 NIVEA 7.8 9.1 1.3 6.8 8.9 9.4 8.8 -0.1 VASELINE 9.7 7 -2.7 9.6 9.8 7.2 6.7 -3.1 SOFTSENSE 1.9 2.3 0.4 2.2 1.5 2.4 2.2 0.7 LONG LI QI 8.5 5.4 -3.1 7.1 10 5.1 5.7 -4.3 SAKULA 2.9 4 1.1 3.3 2.5 4.5 3.4 0.9 AN AN 6.4 3.7 -2.7 5.7 7.1 3.3 4.3 -2.8 MININURSE 3.1 3.6 0.4 3.7 2.6 3.7 3.3 1 YU MEI JING 1.3 3.3 2 1.2 1.3 3.8 2.8 1.5 CATHY 1.1 1.6 0.5 1.5 0.6 2.2 1 0.4 O.BRAND 31.4 34.6 3.2 32.9 29.9 34.5 34.5 4.6 Sakula promotion product help share gain. Body Sales Growth By Platform Deflation in Body Mainly Traced to Basic Body Lotion; Overall Lotion Still Captured Positive Growth while Cream Declined Volume Share (Body Base) T