Unit 1　Advertising 2013创新设计英语高考总复习（江苏专用）ppt课件.ppt

Ⅰ.单词默写 1．advertising n．做广告；广告活动；广告业 2．persuade vt.说服，劝说；使信服 3．comment n．评论，评价 vi.评论，议论 4．intelligence n．智力，才智；情报 5．recommend vt.推荐；建议，劝告；介绍 6．purchase vt.购买，采购 n．采购；购买的东西 7．update vt.n.更新；提供最新消息；使现代化 8．bargain n．便宜货；协议 vi.讨价还价 9．personally adv.个别地；就本人而言；本人，亲自 10．shock vt.使震惊，使惊愕 n．震惊，惊愕 11．innocent adj.not guilty or crime 12．promote vt.to give someone a higher position at work 13．youth n．the period of time when you are young 14．bonus n．an additional payment made to people who work for a business 15．determine vt.to find something out Ⅱ.词汇拓展 1．educate vt.教育→educator n．教育者→educated adj.受过教育的；有教养的→education n．教育，培养→educational adj.教育的 2．breath n．气息；呼吸→breathe v．呼吸→breathless adj.喘不过气来的，呼吸急促的 3．social adj.社会的→society n．社会→socialism n．社会主义→socialist adj.社会主义的 4．unforgettable adj.难忘的，无法忘记的→forget v．忘记→forgettable adj.容易被忘记的→forgetful adj.健忘的 5．various adj.各种各样的，多样的→variety n．多样，不同→varied adj.各种各样的 语境助记——词不离句，句不离段 You should be careful not to be persuaded into purchasing various fashionable bargains by the appealing advertisements that are intended to recommend you what you really dont need. Ⅲ.短语落实 1．be meant to 旨在，目的是 2．even if/though 虽然，即使 3．fall for 上……的当，受……的骗 4．play tricks on 欺骗；捉弄 5．deal with 涉及，关于；处理；应付 6．Figure out 弄清楚，弄懂；计算出 7．Appeal to 吸引，引起兴趣；呼吁 8．Get something across 把……表达清楚 9．Die from 死于…… 10．Be popular with 流行，受欢迎 Ⅳ.句子翻译 1．A commercial advertisement is one which someone has paid for to advertise a product or service.(Page 2) 商业广告是人们为了推销某种产品或者服务而花钱做的广告。 2．When it comes to advertisement, we must all use our intelligence and not be a slave to them! (Page 3) 谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶。 3．It is important to always try to appeal to the audience in order to get them to react in a certain way.(Page 18) 为了让观众作出预期的反应，努力去吸引他们是很重要的。 4．即使一则广告没有说谎，也并不意味着这则广告就是完全“清白”的。(Page 2) Even if an ad does not lie, it does not mean it is altogether innocent. 5．但并非所有的广告都跟我们玩花招。(Page 3) Not all ads play tricks on us though. Ⅴ.教材设题 句型转换(每空不超过3个单词) 1．A commercial advertisement is one w