武汉大学《用户体验设计》姜婷婷-Chapter 2 How people see.pdfVIP

Chapter 2 How People See? User Experience Design Tingting Jiang, Ph.D. {tij@whu.edu.cn} 1/ We perceive what we expect CONTENTS 2/ Our vision is optimized to see structure 1/ We perceive what we expect Our perception of the world around us is not a true depiction of what is actually there; we perceive what we expect as biased by the past (our experience), the present (the current context), and the future (our goals). t c e p x STOPSTOPSTOP WARWARWAR e e w t PEACEPEACEPEACE NOWNOWNOW a h w e v i e c r e p e W Perception biased by the past Perception biased by the past Perception biased by the past t PAGE 3PAGE 4PAGE 3 PAGE 2PAGE 1 s a p e h t y b BACK NEXT BACKNEXT BACKNEXT BACKBACK NEXTNEXT d e s a i b n o i t p e c r e P Perception biased by the present Perception biased by the present t n e s e r p Fold napkins. Polish silverware. Wash dishes. e h t y b French napkins. Polish silverware. German dishes. d e s a i b n o i t p e c r e P Perception biased by the future Perception biased by the future Perception biased by the future Perception biased by the future 2/ Our vision is optimized to see structure Our visual system automatically imposes structure on visual input and is wired to perceive whole shapes, figures, and objects rather than disconnected edges, lines, and areas. Our vision is optimized to see structure Gestalt psychology “unified whole”