如何做一份成功的商业策划 Writing a Successful Business Plan精选.ppt

* * * * * * * * * * * * * * * * * * * * * * * * Writing a Successful Business Plan What Is a Business Plan? IDENTIFICATION AND ARTICULATION OF: Opportunity, Market, Customers Management Capable of Seizing It Minimal Required Resources Entry Strategy Tangible Vision for Growth Financial Requirements, Cash Flow Deal Critical Risks Assumptions Harvest Options Source: Ed Marram, Babson College Goals of a Business Plan Evaluate feasibility of the idea Development of strategy Entry, early growth, acquisition, LBO, harvest, etc. Assist in obtaining resources/approval Establish credibility Sample Business Plan Outline Table of Contents Executive Summary Industry, Products or Services Market Research Marketing Plan Management Team Development Plan Operations Plan Schedule Critical Risks Financial Plan Proposed Offer Appendices Financial Projections Start-up Costs Breakeven Chart Elements of a Successful Plan Clear description of the idea Overview of industry to suggest need/opportunity Evidence that demand exists (or can be created or stolen) Clear description of resource requirements: marketing, operations, financing Background of management team Schedule Discussion of risks, rewards, and offer Sample Business Plan Outline Table of Contents Executive Summary Industry, Products or Services Market Research Marketing Plan Management Team Development Plan Operations Plan Schedule Critical Risks Financial Plan Proposed Offer Appendices Financial Projections Start-up Costs Breakeven Chart Business Plans: Investor Decision Process Market Attractiveness Market Need Size of Market Market Growth Access to Market Managerial Capabilities Management Skills Marketing Skills Financial Skills References Resistance to Threats Barriers to Entry Obsolescence Risk Downside Risk Economic Cycle Risk Product Differentiation Uniqueness Product Life Profit Margin Value Added Expected Return Perceived Risk Decision to Invest + -- Entrepreneurship: Strategies and Resources Key Points to Remem