全新BMW 5系Li高效动力策略培训ppt课件.pptVIP

* ?ADAC: Allgemeine Deutsche Automobil-Club = Germans biggest automobile club Test result of a BMW 3 Series: The best conventional car you can buy in these times BMW has won the Dow Jones Sustainability Index 5 times in a row. ? This makes BMW attractive for investors.  * * You remember the market research chart at the beginning of the presentation? Same chart but now conquered customers are asked. Customers who came from Audi, Mercedes, Lexus to BMW. Q: For what reasons did you buy this particular new car rather than some other one? Second most important reason why they bought a BMW