全新BMW 5系Li高效动力策略培训ppt课件.ppt

* ?ADAC: Allgemeine Deutsche Automobil-Club = Germans biggest automobile club Test result of a BMW 3 Series: The best conventional car you can buy in these times BMW has won the Dow Jones Sustainability Index 5 times in a row. ? This makes BMW attractive for investors.  * * You remember the market research chart at the beginning of the presentation? Same chart but now conquered customers are asked. Customers who came from Audi, Mercedes, Lexus to BMW. Q: For what reasons did you buy this particular new car rather than some other one? Second most important reason why they bought a BMW is FUEL CONSUMPTION. With BMW EfficientDynamics we acquire new customers. Last chart!! BMW EfficientDynamics summary: The world’s most comprehensive technology package for less emissions and more driving pleasure. * * Examples: Netherlands: CO2 based Bonus/Malus system based on efficiency class (max Bonus 1.400 Euro, max punishment 1.600 Euro ? Gap = 3.000 Euros = 25.000 Chinese Renminbi) * * These values in liters …. BMW with the lowest consumption AND the best performance. * BMW ActiveHybrid X6. Full hybrid = pure electric driving is possible the world’s most powerful hybrid car: powered by three engines: V8 engine with BMW TwinPower turbo, two electric motors The combination of two drive systems unfolds an impressive 485 horse power and a maximum torque of 780 Newton meters. Compared to the conventional BMW X6, the hybrid needs 20 percent less fuel. BMW ActiveHybrid 7 Mild hybrid = no electric driving possible, but boost function Acceleration of 4,9 sec 0-100 km/h (compare BMW M3 = 4,8 sec) Compared to the conventional 7 Series, the hybrid version 15 percent less fuel. BMW ActiveHybrid Technology = clearly positioned on PERFORMANCE Different fields, where energy can be spared: Intelligent Energy Management Engine optimization Optimization of additional aggregates Active Aerodynamics … Detailed Information on the following charts * 535 Li High Pr