Familiarity and Interest in World Expo 2010 Shanghai 上海世博会研究报告.pptVIP

WORLD EXPO 2010 SHANGHAI Ogilvy Public Relations Worldwide / Shanghai Ogilvy PR Worldwide () is an integrated global marketing communications firm, with offices in more than 70 cities around the world. We blend proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 28th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its 360 degree digital influence, consumer marketing, corporate, healthcare, technology, public affairs and social marketing practices. Ogilvy PR is part of the WPP Group, one of the worlds largest communications services organizations (NASDAQ: WPPGY, ). Millward Brown ACSR Millward Brown ACSR, a global leader in marketing research, is well known for pioneering many of the industrys most innovative research methodologies and techniques to assess and track advertising and brand performance. Recognised as a leading authority in advertising, marketing communications, media and brand equity, Millward Brown ACSR is a valued adviser to leading marketers throughout the world. Millward Brown ACSR offers a full qualitative and quantitative research service in 48 countries working across a wide range of industries and categories. We help companies understand consumer demand and drive their brands and services forward at local, national and global levels. Our commitment to innovation is grounded in an extensive research and development programme, robust validation, and an unrivalled knowledge management system. PROJECT DETAILS Methodology Self completed questionnaire administered online to members of Millward Brown ACSR’s internet panel from all across China Panel and Data Provider Millward Brown ACSR Lightspeed Research (LSR China) Participants are from across China, mainly aged 19-35 (86%) with 51% of them being males Sample Definition Any person who is registered to join LSR’s China online panel are invited to join this s