zz酒店发展战略研究word论文.docxVIP

AbstractWiththedevelopmentofoursocialeconomyandthecontinuousimprovement ofpeopleslivingstandard,businessreception,conferenceandcatering accommodationdemandincreasedrapidly,thestandardisalsorising,thehotel industryisbooming.Inrecentyears,inordertomeettheconsumerdemandof differentgroupsofdifferentstandards,thehotelisalsofacingtighterpolicy guidance,includingupdatingtheintensecompetitionwithintheindustryand supportingtechnologyfast operatingpressure.ZZhotelisthecitysfirstfiveStarsHotel,wasaleaderintheindustry,hasa veryhighvisibilityandrecognitioninthelocal.WiththedevelopmentofZhengzhou cityeconomyandtheadjustmentofnationalpolicy,moreandmoreinternational hotelbrandshaveenteredthecityofZhengzhou,causedagreatercompetitive pressuretoZZhotel.Atthesametime,theZZhotelinthefaceoffiercecompetition inthemarketfailedtoadjustthestrategy,thedevelopmentofaseveresituation.In thispaperthestagnantstateofdevelopment,fromtheaspectsoftheanalysis,and tailoredstrategicadjustmentprograms,safeguardmeasuresfortheimplementation oftheimplementationofthestepsand,inordertosolvetheexistingproblems,to grasptheadvantages,opportunities,weaknesses,removethethreat,helptalent showingitselfinthefiercecompetitioninthemarket,createmoretheprofitsofthe business, to makeagreater contribution to society.Thispaperfirstintroducesthepurposeandsignificance,andresearchideas andmethods,andthenintroducesthedevelopmenthistoryoftheZZHotelandits currentoperatingconditions.ThenthroughtotheZZhotelsinternalandexternal environmentanalysis,understandthepresentenvironmentandpressure.Onthis basis,throughtheSWOTanalysismethodfacingtheZZHotelandtheadvantages anddisadvantagesofopportunitiesandchallenges,makefeasiblestrategicplanand layasolidfoundation.AccordingtotheactualsituationofZZHotel,makingbased in Henan,radiationCentral Plains, forthecountry vision,put forward5320 strategicdevelopmentplan.Fromstrengtheningthetalentconstruction,strengthentheservicemanagementandriskmanagement,revenue,detailedfeasibility measures and methods a