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鄂尔多斯银行服务营销策略分析word论文.docx

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鄂尔多斯银行服务营销策略分析word论文

ABSTRACTServicemarketing,referstotheuseofcorporateserviceadvantages,obtain customerssatisfactionandloyaltytopromotemutuallybeneficialexchange,toachieve long-termgrowthandimprovedbusinessperformance.Bankservicemarketing,refersto thebanktothecustomerdemandastheguidance,toprovideservicesforthemeansof bankproductsalestocustomersandbusinessactivities.Therapiddevelopmentofthe globaleconomysituation,increasinglyfiercecompetitioninthefinancialsector,mostof theforeigncommercialbankshavetofocusonservicemarketingasthemarketing system, andthefinancialproducthomogeneitybetweendomesticcommercialbanksseriously,no significantdifferenceincompetitiveness,alsorequirescommercialbanksinourcountry payattentiontoservicemarketing,increaseeffortstoimprovetheirowncompetitiveness, in order to better serve customers and improvetheir overall strength of banks.Inrecentyears，Ordos’ economyhasmaderapiddevelopment,alongwiththereformoffinancialsystem,theopeningofbankingindustry,inadditiontostate-owned banks,manyjoint-stockbanksalsohavesettledinOrdos,inter-bankcompetition, competitioninthebankingserviceshasbecometheweapon.OrdosBankasasmalland medium-sizedjoint-stockcommercialbanks,facingdevelopmentopportunitiesand challenges,itisnecessarytoenhanceitsownstrengththroughservicemarketingstrategy, sothatinthefiercecompetition,howtoproceedfromthereality,tomasterthebasic operationmodeforasetofservicemarketing,servicemarketingactivitieseffectively, enhanceservicequalityandcompetitiveness,hasbecomeanurgentprobleminOrdos Bank.Sixpartsofthispaper,inviewofthepresentsituationofOrdosBankservice marketingmanagement,discussestheOrdosBankshouldtakewhatkindofservice marketingstrategyandhowtoimplement.Theintroductionpartdescribestheresearch backgroundandthesignificanceofthisstudy,thedevelopmentandevolutionofthe commercial bank servicemarketing,analyses thepresentsituationoftheresearch of servicemarketinginChina,andintroducestheresearchmethods,themaininnovation pointsofthispaperandthemaincontentandframework;thesecondpar