O2O模式研究外文文献及文献综述.docVIP

本份文档包含：关于该选题的外文文献、文献综述 一、外文文献 文献信息 Analysis of 020 Models Development Problems and Trend Abstract Future competition not only exists in the products and channels, but also exists in the resource integration and terminal consumers. 020 mode is new commerce model which does a deeper explore to the sales channels，and has a very good prospect. But there are certain obstacles in its development. This paper analyzes their respective advantages of two kinds of sale models under the background of electronic commerce， including online electricity sales mode and offline store sales model. Then it points out the problems that are needed to solve in the development process of 020 mode. At last，this paper analyzes the five networks needing to be built in the process of 020 model integration. Keywords： 020 Mode，Online and Offline，Mobile Commerce，Network 1 ? Introduction People who hold resources and consumers can win in this industry. Since the rise of Internet (especially the mobile Internet) and e-commerce, the Omni-Channel is often considered by the major merchants as a strategic direction of a traditional business, that puts all the customers contact11 including traditional channels based on the aid of the application of Internet and information integration as the sales opportunities and channels, in order to achieve maximum of potential traffic and purchases deal. The better model development is currently 020 mode (Online To Offline). 020 is an electronic commerce mode based on online effective interactivity. This efficient integration mode between virtual world and real world gets support and recognition from all walks of life. 020 aims to maximize the use of offline and online resource; they promote each other and depend on each other to achieve a win-win situation [l]-[4]. 020, unlike Omni-Channel’s perspective of business thinking，puts more attention on the maximization of consumption value，and makes consumption cost of customer lower through building the systematic proc