[管理学]新编商务英语精读教案IV.doc

Business English (Intensive Reading, Book IV) Lecture Number 1. Class: Class 1, Class 2, Grade 2006, Business English Major. Date: 25th, February, 2008 Attendance checking: Perfect attendance Teaching Title: Unit 1 : Advertisement， ReadingContent: Reading I: Advertising Type: Theoretical, practical Teaching Aids: Pictures of advertisements. Teaching Approach: 1. Communicative Approach, 2. Cooperative Teaching Approach, 3. Group-discussion Method, Ask and answer Method Teaching Aims: 1. Cognitive aim：make students gain general knowledge about the Ability aim: develop students ability to e