[管理学]新编商务英语精读教案IV.doc

Business English (Intensive Reading, Book IV) Lecture Number 1. Class: Class 1, Class 2, Grade 2006, Business English Major. Date: 25th, February, 2008 Attendance checking: Perfect attendance Teaching Title: Unit 1 : Advertisement， ReadingContent: Reading I: Advertising Type: Theoretical, practical Teaching Aids: Pictures of advertisements. Teaching Approach: 1. Communicative Approach, 2. Cooperative Teaching Approach, 3. Group-discussion Method, Ask and answer Method Teaching Aims: 1. Cognitive aim：make students gain general knowledge about the Ability aim: develop students ability to express ideas, do reading comprehension and know how to advise. 3. Emotional aim: make students to be keen on the business. Teaching Important and Difficult Points: 1. General idea of the text 2. Key words: glossy, expenditure, channel, schedule, Nuisance, poster, eye-catching, tempt, spoons, prominently, regulation, restrict, maximum, minimum, be subject to 3. Difficult sentences: 1) Almost everyone on Britain and North America is exposed daily to continuous advertising. In the press. On television and on hoarding. 2) …with the product service often carefully aimed to a particular type of reader 3) National newspapers concentrate more on specialized advertising. 4) All the independent channels in Britain. ITV. channel 4 and the satellite stations include commercial breaks in their schedules. Both between programmers and during them …… 4. Structure analysis 5. Retell the text (General idea of the text) Teaching Procedures: Step 1: Brainstorming: work with your partner and write out as many words or expressions as possible about advertising. Advertising media: Television Advertising methods: Jingles Verbs related to Advertising: promote Step 2: pair-work: Par-work: discuss the following questions in pairs / in groups. Q1: What are the basic elements of a typical ad ? Q2: What do you think makes a good advertisement? Q3: What is your favorite ad ? describe it and tell why y