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Establishing Business Relations Suggestions for developing effective sentences 1. Emphasize Short Sentences. 2. Determine Emphasis in Sentence Design. 3. Give the Sentence Unity. 4. Avoid Sentence Faults. Emphasize Short Sentences 1) Limiting Sentence Content 2) Economizing on Words Avoid cluttering phrases. Eliminate surplus words. Avoid unnecessary repetition of words or ideas. Avoid cluttering phrases. at the present time now for the purpose of for for the reason that since, because in view of the fact that since. because with a view to to with regard to/ with reference to about Eliminate surplus words There are five rules that should be observed. Five rules should be observed. In the period between June and August they found the error. Between June and August they found the error. Avoid unnecessary repetition of words or ideas The consensus of opinion is that the tax is unfair. The consensus is that the tax is unfair. Please endorse your name on the back of this check. Please endorse this check. Determine Emphasis in Sentence Design a) The company earned profit. The profit occurred in spite of the price rise in raw materials. b) Although there was price rise in raw materials last year, the company earned profit. c) The company suffered from price rise in materials last years although it earned profit. Give the Sentence Unity Avoid the error of putting unrelated ideas in a sentence. Avoid putting excessive detail into one sentence. Avoid illogical constructions. Avoid Sentence Faults Avoid fragments. Avoid comma splices. Avoid run-on sentences. Avoid fragments A sentence fragment lacks either a subject (Actor) or verb (Action). My research report in business communication took a long time to prepare. And turned out badly. My research report in business communication took a long time to prepare but it turned out badly. Avoid comma splices A comma splice results when two sentences are incorrectly joined or spliced toget