沃尔玛Wal-MartSWOT分析.PPT

SWOT模型的局限性 (Limitations of SWOT model) 与很多其他的战略模型一样，SWOT模型已由麦肯锡提出很久了，带有时代的局限性。以前的企业可能比较关注成本、质量，现在的企业可能更强调组织流程。 And, like many other strategic model, SWOT model has been proposed by McKinsey, a long time, with time limitations. Companies may be more concerned about the previous cost, quality, and now the company may be more emphasis on organizational processes. SWOT模型的局限性 (Limitations of SWOT model) 在运用SWOT分析法的过程中，你或许会碰到一些问题，这就是它的适应性。因为有太多的场合可以运用SWOT分析法，所以它必须具有适应性。然而这也会导致反常现象的产生。基础SWOT分析法所产生的问题可以由更高级的POWER SWOT分析法得到解决。 SWOT analysis in the application process, you may encounter some problems, and this is its adaptability. There are too many occasions to use SWOT analysis, so it must be adaptive. However, this can lead to a number of anomalies. SWOT analysis method based on the problems arising can be more senior POWER SWOT analysis to be resolved. SWOT案例 (SWOT example) 沃尔玛公司是全球最大的零售商，二百五十六点三美亿元在财年结束2004年1月31日年销售额。目前公司拥有员工160万3600多名员工通过在美国的设施和全球超过1570家。 Wal-Mart Stores, Inc. is the worlds largest retailer, with $256.3 billion in sales in the fiscal year ending Jan. 31, 2004. The company employs 1.6 million associates worldwide through more than 3,600 facilities in the United States and more than 1,570 units . 沃尔玛(Wal-Mart)SWOT分析 SWOT案例 (SWOT example) 优势Strengths. 沃尔玛是著名的零售业品牌，它以物美价廉、货物繁多和一站式购物而闻名。 沃尔玛的销售额在近年内有明显增长,并且在全球化的范围内进行扩张.(例如,它收购了英国的零售商ASDA) 沃尔玛的一个核心竞争力是由先进的信息技术所支持的国际化物流系统.例如, 在该系统支持下,每一件商品在全国范围内的每一间卖场的运输、销售、储存等物流信息都可以清晰地看到。信息技术同时也加强了沃尔玛高效的采购过程。 沃尔玛的一个焦点战略是人力资源的开发和管理。优秀的人才是沃尔玛在商业上成功的关键因素，为此沃尔玛投入时间和金钱对优秀员工进行培训并建立忠诚度。 Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store. Wal-Mart has grown substantially over recent years, and has experienced global expansion (for example its purchase of the United Kingdom based retailer ASDA). The company has a core competence involving its use of information technology to support its international logistics system. For ex