耐克英文介绍.ppt

,Inc. (Pronounced: NIGH-key) (NYSE: NKE) is a major American manufacturer of athletic shoes, clothing/apparel, and sports equipment. The company takes its name from the Greek goddess of victory, Nike. Nike markets its products under its own brand as well as Air Jordan, Total 90, Nike Golf and Team Starter (among others), as well as under brands of Mason Belmonte subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike has been criticised for the working conditions and production methods in the overseas factories with which it contracts. Nikes influences stretch from its production systems to it fashions, while along the way developing technologies. Their advertising campaigns often involve sponsored athletes like Tiger Woods, Ronaldo and Michael Jordan. To meet Wikipedias quality standards, this article or section may require cleanup. Please discuss this issue on the talk page, or replace this tag with a more specific message. Editing help is available. This article has been tagged since September 2006 1964 o Phil Knight partners with University of Oregon track coach Bill Bowerman to form Blue Ribbon Sports, a US distributor for Japanese-made Tiger running shoes. * 1971 o The mark now known as the Swoosh is created by graphic design artist Carolyn Davidson in June. Several weeks later, Jeff Johnson suggests the name Nike for the first shoes that will bear the Swoosh mark. * 1972 o The first line of Nike footwear is introduced, including the so-called Moon Shoe that features a waffle sole, which is distributed to athletes competing in the US Olympic Track Field Trials in Eugene, Ore. * 1972 o Romanian tennis star Ilie Nastase becomes the first athlete to sign an endorsement contract with Blue Ribbon Sports to wear its Nike tennis shoes. * 1973 o American record-holder Steve Prefontaine becomes the first major track athlete to wear Nike shoes. o 1972 Olympian Jon Anderson (whose father was mayor of Eugene and a friend of Bill Bowerman