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iMentor 10 iLESSONS FROM STEVE JOBS @coachbay @coachbay @coachbay Steve Jobs has for years been my iMentor. I never met him and he didn’t know me but I have spent a lot of time with him. Reading Many Books and Articles… “Do you want to spend the rest of your life selling sugared water or do you want the chance to change the world?” -  Steve Jobs when luring Pepsi’s John Sculley to join Apple. 10 iLessons from my iMentor, Steve Jobs. @coachbay iLesson #1: FollowYour Heart @coachbay FollowYour Heart “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.” iLesson #2: Make a Dent in the Universe @coachbay Make a Dent in the Universe “Being the richest man in the cemetery doesnt matter to me… Going to bed at night saying weve done something wonderful… thats what matters to me.” iLesson #3:Think Different @coachbay Think Different “Kick start your brain. New ideas come from watching something, talk to people, experimenting, asking questions and getting out of the office!” iLesson #4: Sell Dreams, Not Products @coachbay Sell Dreams, Not Products “Your customers dream of a happier and better life. Dont move products. Enrich lives.” iLesson #5: Make Products ForYourself @coachbay Make Products ForYourself “We think the Mac will sell zillions, but we didn’t build the Mac for anybody else.We built it for ourselves.We were the group of people who were going to judge whether it was great or not.We weren’t going to go out and do market research.We just wanted to build the best thing we could build.” iLesson #6: Say No to 1,000Things @coachbay Say No to 1,000Things “Its only by saying no that you can concentrate on the things that are really important.” iLesson #7: Keep It Simple @coachbay Keep It Simple “That’s been one of my mantras - focus and simplicity. Simple can be harde