荣创餐饮公司团味小仙项目高校市场营销推广策划资料.docxVIP

荣创餐饮公司团味小仙项目高校市场营销推广策划摘要自改革开放以来，世界上多种餐饮形态和形式在中国餐饮市场迅速发展壮大。当下发展中的中国餐饮行业早已十分看重企业品牌的塑造和企业规模的壮大。中国餐饮业通过多种多样的经营方式，比如加盟型，全国连锁和特许经营，以及代理等，正积极打开海内外消费市场中国的餐饮市场中，中餐以中式正餐为主，西式正餐逐渐兴起，但目前规模并不大；快餐以西式快餐为主，肯德基、麦当劳、必胜客等仍然是市场中的主力，中式快餐虽然已经蓬勃发展，但当前还是无法与“洋快餐”相抗衡。中国经济的飞速发展加上当下火爆发展中的旅游行业，中国餐饮业前景备受看好，未来中国餐饮经营模式必将朝着多元化发展。而随着国际一体化进程的加速，加盟连锁经营型餐饮必将是餐饮业的新宠。北京荣创餐饮公司看准当下餐饮行业发展趋势，开拓国内中小餐饮消费市场，建立加盟、代理、连锁经营等营销模式，现旗下热门加盟品牌项目有团味小仙，辣皇尚，荷百味等，抢先占领市场。本文通过对北京荣创公司在中小餐饮加盟市场营销的环境分析、需求分析、竞争者分析，从门店营销和线上线下营销两个方面建设和在长沙某高校的营销推广进行策划,为荣创餐饮的进一步发展开拓新的市场，同时为其他分公司和加盟型餐饮行业的发展提供一些参考，也为一种新的餐饮业发展提供一些思路。关键词：加盟餐饮业团味小仙中小型餐饮加盟项目Abstract: Since the reform and opening up the world a variety of dining and shape in the form of rapid development of Chinas catering market, the role of the food and beverage industry gradually in the major industries in the increasingly important. At present, China has paid great attention to food companies to shape and expand the brands business scale, by joining, chain and franchise a variety of ways, Chinas catering industry is actively into overseas markets. Chinas food and beverage market, dinner with Chinese meals mainly Western meals gradually on the rise, but still small; fast food to Western fast-based, KFC, McDonalds, Pizza Hut, is the main market, Chinese fast food has been booming, However, there are currently unable to communicate with foreign fast food to compete. With the development of Chinese economy and tourism, catering industry optimistic about prospects in the next few years, Chinas catering industry business model will be diversified development, the process of internationalization will be accelerated, and join type restaurant will become fashionable. Beijing Wing Chong catering company catering industry saw the current development trend, opening up the domestic market of small food and beverage consumption, joined the establishment, agents, chain stores and other marketing model, is its popular brands to join the project group sprites taste, spicy Huang Shang, the Netherlands an