[管理学]电子商务新进展 个性化营销方法.pptVIP

电子商务新进展：个性化营销方法 课外文献阅读 4. Kumar , Benbasat, The Influence of Recommendations and consumer Reviews on Evaluations of Websites, Information Systems Research 17(4), pp. 425–439, 2006 5. Juanjuan Zhang, The Perils of Behavior-Based Personalization, Marketing Science 30(1), 170–186,2011 In Addition（A sample paper of Empirical Research） Mudambi , Schuff, WHAT MAKES A HELPFUL ONLINE REVIEW? A STUDY OF CUSTOMER REVIEWS ON AMAZON.COM, MIS Quarterly Vol. 34 No. 1, 185-200,2010 个性化推荐的思考 电子商务研究所的主要研究成果在哪里？ 个性化推荐中的多信息融合问题——knowledge-based systems, expert systems with applications 在线评论对个性化推荐结果的满意度影响——decision support systems 个性化推荐中的捆绑问题及其价格折扣策略——marketing science 由此表明：在该领域有很多问题值得我们去研究，无论是管科的同学还是工商的同学 课外文献阅读 5. Nobuyuki Hanaki,Alexander Peterhansl,Peter S. Dodds,et.al., Cooperation in Evolving Social Networks, Management Science 2007,53(7), 1036–1050 In Addition: A twenty-first century science, Nature Social science: Computational social science, Science An Experimental Study of Search in Global Social Networks , Science Empirical Analysis of an Evolving Social Network , Science Identity and Search in Social Networks, Science The Spread of Behavior in an Online Social Network Experiment , Science Who Says What to Whom on Twitter * 个性化推荐概述 Including： better methods for representing user behavior better methods for representing the information about the items to be recommended more advanced recommendation modeling methods incorporation of various contextual information into the recommendation process utilization of multi-criteria ratings development of less intrusive and more flexible recommendation methods the measures that more effectively determine performance of recommender systems * 个性化推荐概述 个性化推荐信息源 click-stream sales database online reviews word of mouth users’ profile web content * 个性化推荐概述 个性化推荐技术 content-based filtering：根据某个消费者以前选择过的项目或定制内容，推荐与历史项目或定制内容最为匹配的项目。（商品网络） collaborative filtering：根据其他消费者以前选择过的项目来进行推荐，其中其他消费者与该消费者有着相似兴趣和爱好。 (A buy item1) and (B~A)→B maybe bu