AnalyzingBusinessMarketsBusinessBuyingBehavior幻灯片.pptVIP

Chapter 7;Objectives;Business vs. Consumer Markets;Business vs. Consumer Markets;Involved Decision Making;Participants in the Business Buying Process;Major Influences on Industrial Buying Behavior;Organizational Factors;Problem Recognition;Institutional Markets;Objectives;Induce your competitors not to invest in those products, markets and services where you expect to invest the most … that is the fundamental rule of strategy. Bruce Henderson, Founder of BCG;Five Forces Determining Segment Structural Attractiveness;Barriers and Profitability;Industry Competition;High;Analyzing Competitors;Competitor’s Expansion Plans;Hypothetical Market Structure Strategies;Defense Strategies;Optimal Market Share;Attack Strategies;Specific Attack Strategies;“Nichemanship”;Balance;Review