蓝天白云模板：关于错误行销的14封电子邮件14 EMAIL MARKETING MISTAKES.ppt

14 EMAIL MARKETING MISTAKES DJ Waldow Director of Community Blue Sky Factory December 2010 MISTAKE #1 Purchasing an email list. MISTAKE #2 Sending to an old email list. MISTAKE #3 Waiting until the last minute to send your email. MISTAKE #4 Sending emails with inconsistent branding. MISTAKE #5 Sending ugly looking emails. MISTAKE #6 Assuming permission. MISTAKE #7 Dumping email addresses from business cards onto your list. MISTAKE #8 Employing a “batch blast” or “spray pray” strategy. MISTAKE #9 Not understanding *why* you are doing email marketing. MISTAKE #10 Sending emails sporadically (no consistency). MISTAKE #11 Sending emails with boring, non-unique content. MISTAKE #12 Sending an email with ONE BIG IMAGE. MISTAKE #13 Only sending an HTML version of your emails. MISTAKE #14 Forgetting to design for multiple email clients devices. WANT MORE? Download our eBook, The Ultimate Guide to Email Marketing