05剑桥商务英语Unit3a.pptVIP

u3Vocabulary Exhibitor n. 参加展览会的厂商、公司，参展者Visual presentation 直观展示会 Prospective adj. 可能的，未来的，预期的Technical superiority 高技术含量 Exposure n. （媒体）宣传Top drawer 一流水平，最高地位，顶级 Accessories n. 装饰品，首饰，衣饰Hand-picked adj. 精选的，仔细挑选 Headlines n. 头版头条新闻Stand n. 摊位，展位Catering n. 餐饮Cater for 满足需要，迎合Showcase n..vt. 展示，展现，供亮相的地方 Showcase event 展示精华的盛会 Mail order 邮购Mail order house 邮购公司Interior designer 室内装饰公司Convention n. （大型）会议 Christmas ball 圣诞舞会Gourmet n .adj. 美食家；能品尝食物和美酒的行家；精美讲究的Per head 每人，按人，即位Prospective clients 潜在的客户 Better effects of promotion 宣传效果更好A good chance to push sales 有利于促销 What are the benefits of trade fairs for exhibitors and visitors? Benefits for exhibitors: A chance of face-to-face talk with prospective clients Better effects of promotion 宣传效果更好 More chances for business transaction 成交机会更多 Visual presentation of products 产品得到直观展示 A good chance to push sales 有利于促销a What are the benefits of trade fairs for exhibitors and visitors? Benefits for visitors: Visual and direct knowledge of products Find out more details about products, such as quality (质量), specifications (规格), appearance (外观), price, enjoying technical superiority or not (高技术含量), terms of transaction (成交条件), etc. Read the advertisement. What details are given about the following? The exhibition the exhibitors the visitors The exhibition: it is called Top Drawer, It exhibits design-led home accessories and personal gift items. The three-day exhibition takes place at Earls Court Two in London twice a year (May and autumn). The exhibitors: 550 exhibitors are selected on the basis of quality, talent and originality. Over 150 places are kept for new exhibitors. The visitors: each exhibition attracts about 20,000 professional buyers from the UK and abroad. What is Advertising? Advertising is the way in which the vendor or manufacturer of a product communicates with consumers via a medium, or many different media. Posters announcing an event were probably the