Remembering Epimetheus Biotechnologies and the market记住生物技术和市场.pdfVIP

Remembering Epimetheus: Biotechnologies and the market Pierre Berthon, Ekin Pehlivan and Philip DesAutels Date Received (in revised form): 16th April, 2008 Pierre Berthon holds the Clifford F Youse Chair of Marketing at Bentley College. Professor Berthon has held academic positions at Columbia University in the US, Henley Management College, Cardiff University and University of Bath in the UK. His research is eclectic appearing in journals such as Sloan Management Review, California Management Review, Information Systems Research,Journal of the Academy of Marketing Science,Journal of Business Research ,Journal of International Marketing , Technological Business Horizons,Journal of Interactive Marketing,Journal of Information Technology ,Journal of Business Ethics and others. Ekin Pehlivan is a PhD student at Bentley College. She holds a BA in International Relations and an MBA from Bilkent University in Turkey, and has studied at the University of Texas at Austin and Temple University. Before pursuing an academic path, she worked in marketing and recruitment. Ekin has a variety of research interests, mainly in the areas of advertising strategy and consumer behaviour, including internet marketing, customisation, effects of the new media and online communities. Philip DesAutels is an academic evangelism manager for Microsoft and joins the Bentley PhD programme in the Fall of 2008. He holds MS and BS degrees in Industrial and Management Engineering from Rensselaer Polytechnic Institute. Philip was founder and CTO of Ereo, an image retrieval search company; he also worked as Chief Scientist for Excite@Home and led the security group at the W3C. In the Peace Corps, he served in Uzbekistan, where he lectured, establishing a micro-lending programme, and installed part of the country’s email infrastructure. His research interests lie in the areas of conscious capitalism and social entrepreneurship. Abstract We all remember Prom