[经济学]外贸英语函电书写.ppt

What is your purpose to study this course? To get the score? To learn how to write a business-related letter? To improve your English? How did you learn to write a Chinese letter? What is important for you to compose a good letter? What do you think is the biggest problem you will have when studying this course? Please express yourself in English. How to get improvement in this course? Be diligent Keep practicing Learn expressions Words are not the focus Main Contents Letters exchanged in international trade Letters used in routine work AIMS To master the skills of reading and writing a good business letter Concise Clear Easily-understood Seven Guidelines (7 Cs) Clarity Completeness Conciseness Concreteness Consideration Correctness Courtesy CLARITY No vague expressions As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services. We have two direct sailings every month from Hong Kong to San Francisco. We have semimonthly direct sailing from Hong Kong to San Francisco. We have a direct sailing from Hong Kong to San Francisco every two months. Correct position of modifiers We shall be able to supply 10 cases of the item only. We shall be able to supply 10 cases only of the item. Sentence structure We sent you 5 samples yesterday of the goods which you requested in your letter of May 25 by air. We sent you, by air, 5 samples of the goods which you requested in your letter of May 25 yesterday. Careful and proper paragraphing One paragraph deals with one point. Necessary and proper transitions can help integrate the paragraphs. COMPLETENESS CONCISENESS No wordy expressions No clichés Words first, phrases second, sentences last No padded expressions We wish to acknowledge receipt of your letter…. We appreciate your letter…. enclosed herewith enclosed at this time now due to the fact that because a draft in the amount of $1,000 a draft for $1,000 We require full-automatic washing machine which is of the new type. We require new