管理中英文文献对照.docVIP

报纸经营管理的文章，要中英文对照的。Looking back over 20 years of reform and opening up the process of the two changes, we have probably gone through two relatively distinct phases: the first 10 years, our country every year, hundreds of newspaper prices, not lower the price several newspapers, while circulation was essentially flat or increased; the past 10 years, more than 300 newspapers each year increases, at the same time there are dozens or even hundreds of newspaper prices, some decline in newspaper circulation, newspaper circulation increased by a part of. Obviously, prices change, subject to many factors, one of the more important factors are the market structure, cost, expected return and so on. If the market in a monopoly status, the newspaper publisher had the right to dictate prices; If the market being dominated by a monopolistic state, the agreement price or price competition will lead changes in the prices of the newspapers. Fully competitive market area of the press, basically does not exist, whether foreign or our country. And changes in circulation, but also subject to many factors, one of the more important price, distribution system, the size of audience, readers, as well as the income level of the economy, such as executive power. Can be seen that the price and the relationship between the circulation is more complex. Therefore, we are here solely on the basis of the relationship between price and circulation on this one aspect of management, is clearly of considerable limitations. On the whole, no matter how the price changes regardless of how changes in circulation, our newspapers have become a necessity for social consumption, and the impact of price changes on sales volume is not very sensitive, that is, the demand for economics said the absolute price elasticity value of less than 1, or non-flexible prices. This is the basic economic properties of the press. This is also the long-term survival of our newspapers and the performance of developme