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Unit 18 The Realities of Public RelationsBusiness School of Nankai UniversityGlossaryembrace: v. to accept or include something. 包括，包含publics: n. people in general 公众publicity: n. attention in magazines, newspaper or TV. 宣传报道propaganda: n. information that a government or organization spreads in order to influence people’s opinions and beliefs. 宣传运动semantics: n. the meaning of words and phrases. 语义学conscience: n. the ideas and feelings you have that tell you weather something you are doing is right or wrong. 良心、道德心criterion: n. standards that are used for judging something or making a decision about something. （批评、评判）标准garner: v. to collect or obtain a large amount of something useful or important.收集endorsement: n. an occasion when someone gives official or public support to a particular person or thing. 赞同，认可Business School of Nankai UniversityGlossaryBusiness School of Nankai Universitylegitimacy: n. the fact that something is legal. 合法性，正统性community: n. the people who live in an area. 社区puffery: n. an advertisement boasting about the products. 吹捧；吹捧广告preclude: v. to prevent something from happening. 预防，阻止merchandising: n. the business of arranging and showing products in shops in a way that makes people want to buy them. 商品化，商品在货架上如何摆放以吸引顾客的艺术ethical: adj. involving the principles used for deciding what is right and what is wrong. 伦理的；道德的methodology: n. the methods and principles used for doing a particular kind of work. 方法学；方法论；一套方法accessible: adj. easy for anyone to obtain and use. 容易接近的，容易获得的Key Terms and Conceptsglobalizaiton: The idea that the world is developing a single economy and culture as a result of improved technology and communications and the influence of very large multinational companies.two-way communication: The process of giving or making emotions or ideas known to someone and at the same time receiving the feedback from the people received the message and responding accordingly.public affairs: A special kind of public relations that involv
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