新的业务机会Mvno Mvne Indentifying New Business Opportunities【国外优秀ppt模板】.ppt

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2018-03-10 发布于江西
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新的业务机会Mvno Mvne Indentifying New Business Opportunities【国外优秀ppt模板】.ppt

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新的业务机会Mvno Mvne Indentifying New Business Opportunities【国外优秀ppt模板】

Becoming an MVNO / MVNE * Copyright Comarch 2010 Copyright Comarch 2010 Conference title, presentation title * Copyright Comarch 2010 Becoming an MVNO / MVNEIdentifying new business opportunities Categories of MVNOs - overview Discount MVNOs – providing competitive prices, typically with lower revenue per customer, often in the prepaid-only model; typically offering simple services (e.g. voice and SMS only) and cheaper handsets Niche MVNOs – providing tailored services to niche markets (youth, ethnic groups or specific business users); these segments require specific offerings with many value-added services and add-ons for the service to be found attractive by potential customers Categories of MVNOs - overview Retail MVNOs – providing services for end customers via existing points of sale; subscribers can purchase a SIM card and top-up their account during a visit to a supermarket Advertising-Driven MVNOs – providing a specific amount of free minutes, SMS and content to their subscribers, in exchange for sending advertisements to subscriber mobile phones Brand MVNOs – providing similar offerings as traditional mobile operators but taking advantage of their strong, recognizable brands and customer loyalty A lot of MVNOs originate from industries other than telecommunications! The MVNO value matrix MVNO – how to choose a business solution? As an MVNO you should take the following key factors into account when choosing a business solution: Easy service construction – reduces development and deployment time and cost Low cost of operations Fast innovation – required to attract new customers and retain current ones, enables a fast response to offers from competitors System flexibility – readiness to cope with a broad range of today’s and future services Possible deployment models for an MVNO solution Single MVNO model the MVNO platform is hosted by the platform vendor (in a data center) and runs solely for the virtual operator the MVNO negotiates the traffic who