致用商务英语阅读（下）programme_ten_E-commerce教材教学课件.ppt

After reading Task 1: Translate the following phrases into English. ? 1. 科学合作 2. 田径跑道 3. 营销活动 4. 昂贵的电子设备 5. 开始进行彻底搜查 6. 安全级别的升级 7. 一个世界性的组织 8. 想成为摇滚明星的人 9. 对健康有益 10. 系统的教学工作 After reading Task 2: Translate the following sentences into Chinese. ? 1. This book has worldwide sales. 2. They are developing marketing network. 3. We need to upgrade the status of teachers. 4. Email is one of the most important services on Internet. 5. We must optimize the opportunities for better understanding. After reading Read and speak After reading What is your opinion about the definition of e-commerce? 2. How do you understand the function of information platform on e-commerce? Task 1: Discuss the following questions with your partner after reading the passage. After reading E-commerce means making a transaction online. Especially when World Wide Web is widely used, it is now a worldwide business model, and international trade thus has a cross-border choice of platform. It consists of the distributing, buying, selling, marketing, and servicing of products or services over electronic systems such as the Internet and other computer networks. In terms of services providing to the use of trade, it involves electronic funds transfer, supply chain management, e-marketing, online marketing, online transaction processing, electronic data interchange, automated inventory management systems, and automated data-collection systems. Task 2: Recite the following paragraph. Company Logo Passage Two What Sells Well on the Internet? Questions 1. Have you bought some item over the web? 2. What sells well do you see on the Internet? When dreaming up ideas for your e-business, keep in mind that not everything sells well over the web. Some products are more difficult for customers to buy without being able to touch, taste, try on or sample first. Don’t expect consumable products that are not readily available to the public to b