管理经济学（英文）Ch03_Demand_Elasticities教材教学课件.ppt

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2018-03-14 发布于天津
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管理经济学（英文）Ch03_Demand_Elasticities教材教学课件.ppt

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Chapter 3: Demand Elasticities;Demand Elasticity;Price Elasticityof Demand Equation;Price Elasticity ;Price Elasticity and Decision Making;Elasticity;Elasticity andTotal Revenue;Elastic Demand and Total Revenue;Determinants of Price Elasticity of Demand;Calculating Price Elasticities;Equation for Point Price Elasticity of Demand;Numerical Examples;Numerical Examples;Demand and Marginal Revenue;Demand and Marginal Revenue;The Total Revenue Function;Extreme Demand Curves;Extreme Demand Curves;Elasticities of Demand;Calculating income elasticity of demand is based on two questions for a consumer: What fraction of your total budget do you spend on Product X? If you earned a bonus of $1000, what part of that bonus would you spend on Product X?;Elasticities of Demand;Which demand elasticity should be used in making appropriate decisions: the one for the entire product or the one for the individual producer? (The answer depends upon how other firms react to price changes);Marketing Literature Regarding Elasticity Issues;Summary of Key Terms;Summary of Key Terms;Do you have any questions?