外贸英语函电_全套教材教学课件.pptx

外贸英语函电International Trade Correspondences;几点说明;教材;教学计划简介;如何学习本课程？;成绩评定;Unit 1 Structure and Style of Business Letter;教学内容：;;;2. Inside address;3. Salutation or Greeting;Attention:;4. Body of the letter;5. Complimentary Close;6. The signature ;7. Enclosure ;8. Postscript ;9. Attention line;10. Subject or caption ;11. Reference number ;12. Carbon copy notation;13. Name initials;Lesson 2 Style of Business Letter ;;;Lesson 3 Golden rule of Writing Business Letter;Which one is better?;;;Lesson 4 The classification of Business Letters;;Do you still remember the following words?;Some exercises;unit2 Letter to Establish business relation;Teaching points:;Why do we need such letters?;What and how should the firm do for that?;Letter of establishing business relations (建交函);Its sense:;Words and phrases commonly used:;;;;;1. Self-introduction;;;Lesson 5 ;Some words and phrases in the model letters:;;;Tasks ;Exercise: translation;;Do you know what they mean?;;;More useful expressions;;2. Establishing Business Relations;Lesson 6 ;Some words and phrases in the model letters:;More words and phrases;;;Do you know?;;Exercise: translation ;;;Lesson 7 ;Some words and phrases in the model letters:;;Exercise ;;;Model letter;Review ;Do you still remember the following phrases?;;; Unit 3 Relating Business Letters;Teaching points; Classifications ;Lesson 8 Letter of Introduction; Model letter ;Lesson 9 Letter of Invitation;;Lesson 10 Advice of Itinerary;;Lesson 11 Letter of Thanks;Model letter ;Lesson 12 Letter of Sales Promotion;;Exercise ;;;;;Review;Do you still remember the following phrases?;;;; Unit 3 Relating Business Letters;Teaching points; Classifications ;Lesson 8 Letter of Introduction; Model letter ;Lesson 9 Letter of Invitation;;Lesson 10 Advice of Itinerary;;Lesson 11 Letter of Thanks;Model letter ;Lesson 12 Letter of Sales Promotion;;Exercise ;;;;;Review;Do you still remember the following phrases?;;;;Unit 4 Enquiry ;Teaching points;Business negotiati