英语应用文写作Unit12_Advertisements__Introductions教材教学课件.pptVIP

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英语应用文写作Unit12_Advertisements__Introductions教材教学课件.ppt

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Unit 12 Advertisements Introductions;Outline Introductions mainly state the features, usages, formulas, functions of products. They are simple, exact, clear and logical. Phrases, imperative sentences and monosyllabic words are widely used in an introduction. Advertisements are writings of selling products or servicing notices. They are posted in newspapers or magazines or via modern media. In order to attract more consumers effectively and increase marketing, the models of advertisements are changeable. Advertisements are easy to understand and recite, attractive in words and novel in language styles.;Common used vocabulary;Common used sentence patterns: large groups or small 大、小团体 go on 继续下去 be produced by 由…….生产 be rich in 含丰富的… ward off 保护，守护 as required 按要求 be manufactured by 由……. 制造; Samples:Sample 1 Advertisements Advertisement 1;Advertisement 2;Hong Kong Five nights December 2---8 ﹩1212 Round-trip flights from Los Angeles or San Francisco 5-night accommodations Breakfast daily Walking tour of Kowloon Half-day Hong Kong city tour Hong Kong shopping tour Baggage handling ;Sample 2 Introductions Introduction 1;Practice:Practice 1 Translate the following into Chinese.;including Finance Ministers of the Bank Group’ s 77 members. China Daily, as the “official English language newspaper,” will publish special supplements covering the Annual Meetings on a daily basis. You are welcome to join us by advertising in the above- mentioned special supplements. For more information, please contact: Beijing:86-10or Shanghai: 86-21ext 135 Hong Kong: 852 ;Practice 2 Write an advertisement according to the information given below. ;Practice 3 Translate the followin