fast-food marketing and childrens fast-food consumption快餐营销与儿童快餐消费.pdfVIP

Fast-Food Marketing and Children’s Fast-Food Consumption: Exploring Parents’ Influences in an Ethnically Diverse Sample Sonya A. Grier, Janell Mensinger, Shirley H. Huang, Shiriki K. Kumanyika, and Nicolas Stettler Fast-food marketing to children is considered a contributor to childhood obesity. Effects of marketing on parents may also contribute to childhood obesity. The authors explore relevant hypotheses with data from caregivers of 2- to 12-year-old children in medically underserved communities. The results have implications for obesity-related public policies and social marketing strategies. hildhood obesity has become a major societal concern. olds are obese (Ogden et al. 2006; Ogden et al. 2002).1 The Rates of obesity among preschool and school-age increased rates of obesity have become a public health con- Cchildren have more than doubled in the past three cern because obesity is associated with chronic disease and decades: 14% of 2- to 5-year-olds and 19% of 6- to 11-year- adverse health outcomes (Institute of Medicine 2005). Fur- thermore, because obesity is now a characteristic of popula- tions and not only of individuals, researchers, government Sonya A. Grier is Associate Professor of Marketing, Kogod School of health organizations, and advocacy groups characterize Business, American University (e-mail: griers@). Janell obesity as an epidemic (Institute of Medicine 2005, 2006a; Mensinger is Director of the Clinical Research Unit, Department of