(精选)经贸英语口语Unit 2 Presentation and Promotion of New Products课件.ppt

Unit 2 Presentation and Promotion of New Products;① How to implement marketing objectives through sales and communications activities ② Understand and ensure the marketing process must be effective ③ Learn what SWOT analysis is ;Many customers hold the principles of “seeing is believing” and pay attention to actual effects. Both presentation and promotion will focus on stimulating customer’s interest in the product. Present how to use the product with patience in order to make customers understand the quality and characteristics of products.;If you want to cut down the price of the product you want to buy, how could you say? How to describe a new product to your target customer?;Dialogue 3;1. 我们确信这种汽车将在儿童中大受欢迎（enjoy wide popularity)。 2.我们想知道你的产品是否符合（meet ) CPSIA的要求。(CPSIA: 美国《2008消费品安全加强法》） 3. 请为我们提供产品合格证书(certificate of Conformity)。这对我们决定订单商品很必要。;Make a short dialogue between Mr. Jiang and his assistant Miss Chen according to the following instruction. Mr. Jiang plans to organize an exhibition for Pu’Er tea. His company named zhuhai Tea company would attend the 2012 Autumn Canton Fair. Before coming to PaZhou complex, he should write a report to tell his assistant and other marketers how to present their new products. The report should include the company’s background , product specification(规格），price, quality etc.