选修课电子商务.docVIP

How E-commerce Works ？ 电子商务 ?Marshall Brain 王涛 1. Introduction to How E-commerce Works 2. Commerce 3. The Elements of Commerce 4. Why the Hype? 5. The Dell Example 6. The Lure of E-commerce 7. Easy and Hard Aspects of E-commerce 8. Building an E-commerce Site 9. Affiliate Programs 10. Implementing an E-commerce Site Unless you have been living under a rock for the last few years, you have probably heard about?e-commerce. And you have heard about it from several different angles. You may have: heard about all of the companies that offer e-commerce because you have been bombarded by their?TV?and?radio?ads read all of the news stories about the shift to e-commerce and the hype that has developed around e-commerce companies seen the huge valuations that Web companies get in the stock market, even when they dont make a profit purchased something on the Web, so you have direct personal experience with e-commerce Still, you may feel like you dont understand e-commerce at all. What is all the hype about? Why the huge valuations? And most importantly, is there a way for you to participate? If you have an e-commerce idea, how might you get started implementing it? If you have had questions like these, then this article will help out by exposing you to the entire e-commerce space. 除非你一直生活在几十年的最后一块石头，你可能已经听说过?电子商务。?而你听说过几个不同的角度。?您可能有： 听说他们所有的公司，提供电子商务，因为你已经通过了轰炸电视?和?电台?广告 阅读关于电子商务的和已围绕电子商务公司开发的炒作新闻故事都转移 看到了巨大的估值的网络公司在股市上得到的，即使他们不赚钱 在网上购买东西，所以你必须直接与电子商务的个人经验 不过，你会觉得你不理解电子商务的。?什么是所有的炒作呢？为什么巨大的估值？?而最重要的是，有没有办法让你参加？?如果你有一个电子商务的想法，你会如何开始实施呢？?如果你有这样的问题，那么本文将帮助你暴露出来的整个电子商务的空间。 Commerce Before we get into a complete discussion of?e-commerce, it is helpful to have a good mental image of plain old commerce first. If you understand commerce, then e-commerce is an easy extension. Merriam-Websters Collegiate Dictionary gives a few definitions of commerce: com.merce?n [MF, fr. L commercium, fr. com- + merc-, merx merchandise] (1537)?1:?social intercourse: interchange o