Marketing Mix市场营销策略组合,4P［PPT课件］.pptVIP

PROJECT Pricing goals Is your main aim to make high profit, to increase sales to gain a high market share, or to fit into an existing market and avoid rocking the boat? 2. Setting the base price Set an initial base price using the three methods--cost, demand, competition. 3. Discounts and allowances List any price reductions you will make for large quantities, fast payment or promotions. Place--Learning Outcomes After this session, you should be able to: Explain the concepts of intermediaries and distribution channel; Explain two types of distribution channel; Analyse the factors that