红黑主题背景公司会议课件模版幻灯片.pptVIP

Sequence 顺序 Brand Scan 品牌扫描 Brand Audit 品牌检验 Points of contact 接触点 Challenge 挑战 BrandPrint 品牌写真 Idea Brand World 品牌世界 Executions 执行 Why We Have Done It为什么我们这样做？ Created great ideas that move our brands ahead at each point of contact between the brand and its customers 在品牌和消费者的每个接触点， 创造可以让品牌前进的伟大IDEA Selected the richest points of customer involvement on which to focus our efforts 选择消费者投入度最高的接触点， 让我们将力量集中在那里 Thus 因此 Improved the relationship between clients and their customers 提升客户和他们消费者之间的关系 Increased Client value in terms of market share, profit and share price 提升客户的价值，通过市场份额、利润和股价 Added future Client value by driving new opportunities 通过驱动新的机会增加客户未来的价值 Allowed us to be well paid for using our creativity in the pursuit of this cause 让我们有更好的回报 To Be Successful at 360 Degree Branding You Have to Be Clear About要成功运用360度品牌思考，我么必须清楚 Think 360 Degree from the beginning 从一开始就从360度角度思考问题 360 Degree thinking is not linear 360度思考不是线性的 focus on output not process重点在产出，而不是过程 don’t think about it as filling out a form or slavishly following a process不要看作填表或跟随流程 Think in the round - every thing connects with everything else 每件事情之间都有联系 The final communications programme may not necessarily use all the disciplines available - only those that are appropriate最终传播活动可能不会用到所有的方法，会选择哪些最合适的方法 Biggest Recipe for Disaster导致灾难的最大因素 Believing it is an end in itself losing sight of the end result by getting obsessed with the process 失去对结果的预见，沉迷在过程中 thinking that the job can be done if we just answer a set of questions and complete a set of forms 认为仅仅回答一系列问题，填完一些列表格，工作就可以完成 Other Recipes for Disaster其他导致灾难的因素 Feeling that it is quicker if we do it by ourselves without involving the Brand Team 认为自己进行比整个团队作业更快 Generating lists of everything that could be done without prioritising those elements that will work together to get the brand more involved in peoples’ real lives 罗列每件事情，不从品牌融入消费者生活的角度来考虑优先顺序 Seeing 360 Degree as