lv的英文介绍研究报告.pptVIP

Introduction Founder Development Fields Brands Louis Vuitton, sometimes shortened to LV, a French luxury fashion and leather goods brand. All of its products exhibit the eponymous LV initials. Louis Vuitton has no discount-sales or duty –free stores. LV is also one of the oldest fashion houses in the world, started in 1854. It sells its products strictly only through its retail stores, small boutiques in high-end department stores. Internationally renowned and highly regarded for name recognition in the fashion world, as a result, LV has become one of the most counterfeited luxury brands in the world. 路易·威登 ，有时缩写为LV， 是法国一个高级时装和皮革制品牌，它的 所有产品都标记了路易·威登的首字母（LV）。同时，路易·威登从不打折销售，也没有免税的店面。路易·威登还是世界上历史最悠久的时装公司，1854年创办该公司。路易·威登只通过自己的零售店，高档百货公司中的小型精品店以及网络进行销售。由于路易·威登在国际上享有盛誉，它也成为目前奢侈品行业被仿造最多得品牌之一。 Louis Vuitton, a trunk-maker in Paris since 1854, became a legend in the art of travel by creating luggage, bags and accessories as innovative as they were elegant and practical. A century and a half later, the legend lives on. Strengthened by its international renown, the legend is embodied by the Monogram canvas, which has enjoyed unrivalled success since 1896 and played a starring role in the development of modern luxury. Innovation shapes the story of Louis Vuitton. Development LV’ founder Louis Vuitton was born in 1821 in Franche-Comte Province, in eastern France. In 1837, 16-year-old Louis Vuitton left his home and went to Paris . In 1852, Napoleon ascended the throne, he was elected the Queen manual labor. After that ,he got involved into high society. In 1854, he created a revolutionary flat-top leather case, and opened the first shop in Paris. In 1871, he opened a new store at the Scribe Avenue. In 1875, he opened a store in the center of London. In 1896, Louis Vuittons son George use flower pattern and Letter LV , designed the monogram printed on canvas styles. In 1914, his shop finally became the worlds largest travel leather goods shop in Champs Elysee