Shopping经典购物广告集锦培训材料.pptVIP

bazaar/grocery store 杂货店 supermarket 超市 exclusive agencies I prefer to go shopping in exclusive agencies. I’m always keen on goods of one certain brand if I find the goods of that brand are always suitable for me. Besides, I’m not good at bargaining. I feel it very comfortable for me to buy things at a fixed price because I needn’t bother to bargain. Places Where You Go Shopping Sample Different types of retailers Unit 6 Shopping Doing shopping Smart shopping ? ? ? Going shopping Directions: Usually people go to some shops to purchase what they need. However, nowadays, as computers are becoming more and more popular, nearly everything is changing, including the way people go shopping. Besides the traditional way of doing shopping, can you find other ways? Which way do you prefer? And why? Share your opinions with your partners. Ways You Go Shopping advertisement 无敌创意奥迪汽车广告 熊猫奶酪广告。你敢不吃？试试看！ What is advertising? “Advertising ” comes from the Latin word “adverto” meaning “turn attention to” so “advertising” might be defined(定义) as any means of bringing information to the public for the purpose of drawing attention to goods, services, shops, or entertainments. The functions of the advertisement Functions attract attention create interest arouse desire stimulate attention The Characteristics of the Advertising Language Generally speaking, the language of advertising , mainly of so-called loaded languages, must be a language of immediate impact and rapid persuasion. It must bring the advertised products into attention, stress their qualities in the most attractive way, clearly outline the reasons for buying them, and preferably leave a memorable echo(反响,共鸣) of what has been said about the products ringing in the reader’s mind To achieve this, the language of advertising must be short, concise(简明的), vivid(鲜明的), attractive(有吸引力的), and persuasive(有说服力的), which are fully displayed in advertising English. . Effects PERSUASIVE POWER 诱惑力 ATTENTION VALUE 注