新环境房地产公司服务营销策略分析精品.doc

长沙市新环境房地产经纪公司服务营销现状及对策分析 摘要：长沙房地产业是在我国住房制度改革中不断发展起来的，进入20世纪90年代后期长沙房地产才真正进入市场化阶段。长沙商品房从无到有，从小到大，房地产市场不断发展壮大Changsha new environment estate broker company service marketing situation and the countermeasure analysis Abstract： Changsha real estate industry is Chinas housing system reform in developed, unceasingly in 1990s, changsha estate truly into a marketization stage. Changsha commodity house from scratch, since the childhood, and real estate markets continue to grow stronger. Exuberant intermediary service demand for changsha the rapid development of real estate brokerage enterprise laid a solid foundation. But at present changsha real estate brokerage enterprise management also exists serious problem, the development of real estate brokerage enterprise has formed the very big restriction. Based on the new environment in changsha city real estate brokerage business, starting from the analysis of the current situation of China vanke real estate and property will have achieved with advanced service marketing experience with changsha theoretical achievements of real estate brokerage company new environment, the actual operation of changsha compared new environment present a real estate broker company operating the main existing problems and put forward the corresponding countermeasures. Changsha new environment real estate brokerage analysis of present situation of the service and found the problems and deficiencies, and put forward the corresponding proposal, the hope this research in changsha city real estate brokerage company can provide service marketing certain reference, and improve enterprises marketing situation, promote the development of the enterprise. Key words: Real estate service marketing changsha new environment real estate brokerage company 一、概述 （一）研究背景和意义 1、研究背景 自20世纪80年代开始，我国房地产开始快速发展，带动了一大批相关产业的发展，成为国民经济的支柱产业。长沙房地产业是在我国住房制度改革中不断发展起来的，进入20世纪90年代后期，长沙房地产才真正进入市场化阶段。长沙商品房从无到有，从小到大，房地产市场不断发展壮大。2009年以来，长沙市委、市政府牢牢抓住国家“保增长、扩内需”的重大契机，出台了一系列刺激商品房销