Getting the message重点培训.pptVIP

Unit 5 Getting the message;Revision of words; ; ;Listen to the tape;advertise: [v] ;True or False;T;Choose the best answers to fill in the blanks:;1 Advertising is a highly developed _______ . A information B industry C trade D science 2.The development of radio, television and newspapers has _______with the development of advertising. A followed up B gone hand in hand C gone behind D taken place 3. The best chance to reach customers is to_____. A sell them the product B sell them what money can not buy: love, happiness and success. C appeal to their emotions D reduce the price of the products. ;Main idea;Questions:;Ads are found almost everywhere—they are broadcast on TV and over the radio, posted on the internet and printed in newspapers and on posters in our cities.;People’s reaction;The basic principle of advertising;Advantages;sales;a product;公益广告;图文：罗纳尔多正式上任联合国亲善大使 ;小室哲哉捐70万助联合国反毒品2001-2-1 11:07:37 ;Disadvantage;Critical attitude;Ads help us make informed choices;Bad ads use illegal ways to mislead consumers.;公益广告1;English ads;;;;;;;;Summary ;Homework ;