推行环保防治污染.PPT

Chapter 14 Organization Culture, Creativity,and Innovation 最後一組張偉徳 彭芳潔謝宛倫游明潔陳道瑩 歡迎歡迎~熱烈歡迎 歡迎 國立暨南大學國企系 企業參訪 Organizational Culture A cognitive frame work consisting of attitudes, value, behavioral norms, and expectations shared by organization members. Creativity The process by which individuals or teams produce novel and useful ideas. Creativity is knowing what, where, and when to +(add) and/or –(subtract). Model of the Creative Process 1.Prepare to be Creative 2.Allow ideas to incubate 3.Document insight 4.Verify ideas Training People to Be Creative 1.Encourage openness to new ideas. 2.Take the time to understand the problem. 3.Develop divergent thinking. Innovation The successful implementation of creative ideas within an organization. The Process of Innovation 1.Setting the agenda. 2.Setting the stage. 3.Producing the ideas. 4.Testing and implementing the ideas. 5.Outcome assessment.  追求創新及突破的企業組織 Minnesota Mining and Manufacturing Co. 1902- 在5個年輕人的夢想中成立[採礦公司] 1914-推出第一個獨家產品 研磨砂布 1951-跨出美國本土首度直接投資海外子公司 1969-在台成立『台灣明尼蘇達礦業製造股份有 限公司』 1980- Post-it Notes 利貼便條紙問世 2004-全球銷售達 $20 billion 7大領域 29個國家設有實驗室 39個國家設有生產線 40類產品事業群 59個子公司 100項專精科技 200個國家的顧客 6500位全職研發人員 60000種產品 70000餘位員工 七大領域 Consumer and Office Business Supplying an array of products that keep homes cleaner, offices organized and buildings well-maintained, were home to some of the worlds best-known brands. Display and Graphics Business Were a world leader in films that brighten the displays on electronic products. Were also a leader in touch screens and touch monitors; optical components used in projection TVs; reflective sheeting for highway safety;?and materials and systems for producing high-performance, attention-getting graphic images. Electro and Communications Business Were a leading supplier of innovative solutions to the electrical, electronics and communications ind