国际商务_International Business_chapter_2.pptVIP

International Business: Strategy, Management, and the New Realities Firm Level Consequences of Globalization The most significant implication of market globalization for companies is that a purely domestic focus is no longer viable for firms in most industries. Market globalization compels firms to internationalize their value chain, and adopt a global rather than a local focus. Value chain: The sequence of value-adding activities performed by the firm in the process of developing, producing, and marketing a product or a service. Globalization is the heightened ability of a firm to internationalize its value chain (reconfigure key value-adding activities), leading to greater international integration and cost efficiencies. Examples of How Firms Value Chain Activities Can Be Internationalized International Business: Strategy, Management, and the New Realities Internationalization of the Firm’s Value Chain Value Chain: the sequence of value adding activities performed by the firm in the process of developing, producing, marketing, and servicing a product. Market globalization compels firms to reconfigure their sourcing, manufacturing, marketing, and other value-adding activities on a global scale. Reasons for reconfiguring value adding activities include: potential cost savings; the need to access customers, inputs, labor, or technology; and the opportunity to exploit foreign partner capabilities. International Business: Strategy, Management, and the New Realities Implications for Management Building interconnectedness: ‘global orchestration’ of value-chain activities Exploiting knowledge Search for maximum flexibility in manufacturing, sourcing and other value-adding activities Relentless search for productivity gains and operational efficiency Recognizing, cultivating, and measuring key global strategic assets of the organization Gaining and sharpening partnering capabilities… International Business: Strategy, Management, and the New Realities