毕业论文外文翻译构建中小型企业电子商务_精品.doc

外文原文一 Building an e-business foundation for a small-to-medium business 作者：Christopher L Merrill. 国籍：USA 出处： 原文正文： Different scholars define electronic commerce in different way. Marilyn Greentein and Todd M. Feinman define electronic commerce as: The use of electronic transmission mediums (telecommunications) to engage in the exchange, including buying and selling, of products and services requiring transportation, either physically or digitally, from location to location. They think electronic commerce is different from electronic business in that the former is restricting, however, and does not fully encompass the true nature of the many types of information exchanges occurring via telecommunication devices. Whereas, the term electronic business also includes the exchange of information not directly related to the actual buying and selling of goods. Increasingly, businesses are u-sing electronic mechanisms to distribute information and provide customer support. These activities are not commerce activities; they are business activities. Thus, the term electronic business is broader and may eventually replace the term electronic commerce. Although the term electronic commerce is used throughout this text, many of the activities described are more accurately classified as electronic business. Kalakota and Whinston (1997) define EC from these perspectives: From a communications perspective, EC is the delivery of information, products/ services, or payments over telephone lines, computer networks, or any other electronic means. From a business process perspective, EC is the application of technology toward the automation of business transactions and work flow. From a service perspective, EC is a tool that addresses the desire of firms, consumers, and management to cut service costs while improving the quality of goods and increasing the speed of service delivery. From an online perspective, EC provides the capability of buying and selling products and information on th