商务英语写作Unit Sixteen Company Profile.ppt

II. Write a company profile for an organization or a company in your hometown. The first step is to collect as much as information of it as possible. Then choose the most important aspects to write and arrange them in a systematic and logical way. Unit Sixteen Company Profile 公司简介 General Introduction A company profile is essentially a resume for the company that you use to establish your credibility with the market. The main purpose of making a good “company profile” is to approach the potential customers with your company’s strength in terms of capacity, quality, financial statements and experience. Procedures to Write a Company Profile to provide a general overview to review the history to describe current situation to show future prospects To Provide a General Overview A general overview of a company usually includes nature of business, business scope, position in a specific business area, founding time, headquarter and so on. Samples of A General Overview State Grid Corporation of China (SGCC) was established on December 29th, 2002. It is a government-owned enterprise approved by the State Council to conduct government authorized investment activities. SGCC was ranked the 8th in the Fortune Global 500 in 2010, seven ranks higher than 2009, and is the largest utility in the world. Samples of A General Overview Royal Philips of the Netherlands is a diversified technology company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 114,000 employees with sales and services in more than 100 countries. To Review the History If the company has a good reputation as well as a long history, it is necessary to introduce its development. To some extent, a long history gives the impression that the quality of the products or services can be guaranteed. If the company is m