奥迪A6L TDI深度体验方案解读.ppt

奥迪A6L TDI深度体验方案Audi A6L TDI-depth experience of the program;目录catalog;目录catalog;TDI销售现状不尽人意;TDI sales unsatisfactory status quo;需要从“汽车”最本质的属性去发掘利益点 Need from the car the most essential point of the property to discover the interests of;策略思考创意;Creative Thinking Strategies;活动主题Theme;经销商店头活动创意;Dealer-the-counter activities of creative;经销商店头活动现场效果图 Dealer-the-counter effects of the activity site map;经销商店头活动运营示意图 Dealer-the-counter effects of the activity site map ;经销商店头活动运营示意图 Dealer-the-counter effects of the activity site map ;深度体验活动创意 The depth of experience, creative activity;心智与体力的极限挑战：瀑降（如温度太低则改为崖降） The limits of mental and physical challenges: Fall down (such as the temperature is too low will be changed to cliff drop) ;深度体验活动创意;The depth of experience, creative activity ;活动流程设计;Activities, process design;目录catalog;媒介传播计划The media communication plan;传播模式;Mode of transmission;事前预热;Preheat advance;媒体选择;Media Selection;媒体选择;Media Selection;事后传播调性;Subsequent dissemination of Tonality;媒体传播效果评估;Media dissemination of impact assessment;媒体传播量预估Estimate the amount of media communication;媒体传播价值The value of media communication;谢谢thank