湖北省黄冈市某重点中学人教新课标英语Book9 Unit Five Inside advertising单元教学细目与单元检测.docVIP

Unit Five Inside advertising 课程标准中的内容标准： 本单元的中心话题是广告。具体内容涉及“什么是广告”，“如何制作有效的广告”，“广告的效果”，“广告的语言特点”以及“广告行业的道德规范”等。语言技能和语言知识都是依据这一中心话题设计的。 教学细目： （情感目标）了解广告的相关知识，以及广告行业的道德规范。 (交际) 学会表达对事物的不同看法。 （词汇）学习本单元出现的常用词汇的用法。 （语法）复习总结宾语补足语的用法。 学习领域与主题 内容及要求 目标层次 人 教 版 选 修 九 Unit Five Inside advertising 理解 掌握 运用 1.1.1. 话题：Talking about advertising and advertisements; ways to make effective ads, advertising controls. √ 1.1.2功能： 1. expressing different views of an argument. 表达不同观点。 You are quite right. I quite agree with you. I think so, too. I see your point, but… Tha’s ridiculous. Not at all. I’m afraid I can/t accept that. I wouldn’t say that. Not really. That not how I see it. I’m afraid I have a different opinion. No problem. No way. √ 1.1.3 Understanding vocabulary（理解词汇）（学生只需认识，不作为测试的内容考查） conscience, corporation, visual, generate, stereo, liter, mature, decent, ethics, beware √ 1.1.4 Grasping vocabulary（掌握词汇） （学生能够掌握其意义、用法、搭配，可作为考查内容）billboard, casual, garment, inform, association, target, basis, technique, budget, broadcast, rely, refresh, murder, suitcase, actress, typist, fluent, hostess, invitation, appoint, chairman, raise, dial, operator, misleading, ban √ 1.1.5 Applying vocabulary（应用词汇） （学生在写作中能够运用下列词汇） Turn…into…, advertiser, advert, fit into, lane, feature, expense, response, have no use for, partly, sheet, spokesman, alcoholic, promote, immoral, offending, consumer, trustworthy √ 1.1.6语法：复习宾语补足语 the object complement Committee members recently appointed me their chairman.(名词作宾补) They made Ronaldo, the soccer star, the spokesman of their product.(名词作宾补) I find it very difficult to raise the money. (形容词作宾补) As my neighbor is a troublemaker, I have to keep myself away from him.(副词作宾补) Please remember me to your parents. (介词短语作宾补) His speech left the president n a very awkward situation. (介词短语作宾补) Really good advertising persuades people to behave in certain ways. (动词不定式做宾补) Committee members have asked me to tell you how much we all