商务知识导读课件u8bCross-cultural Business.ppt

商务知识导读 Unit 8 Company Development Learning goals Explain the importance of communication in cross-cultural business. Introduce some important terms related to cross-cultural business. Understand cross cultural business etiquette through reading a case story. Structure Lead-in Professional reading Case story Further reading 1. Lead in words explanation cultural globalization cultural norms cultural identity culture differences cultural awareness taboo intercultural competence faux pas business etiquette miscommunication 2. Professional reading Hoftstede’s Model of Cultural Dimensions International communication scholar Geert Hofstede identified five fundamental dimensions of national cultures that can be seen to illustrate different values in different national cultures. Power Distance In cultures with low power distance, people are likely to expect that power is distributed rather equally, and are furthermore also likely to accept that power is distributed to less powerful individuals. As opposed to this, people in high power distance cultures will likely both expect and accept inequality and steep hierarchies. Uncertainty Avoidance This dimension concerns the level of acceptance for uncertainty and ambiguity within a society. People living in cultures with a high degree of uncertainty avoidance, are likely to feel uncomfortable in uncertain and ambiguous situations. People living in cultures with a low degree of uncertainty avoidance, are likely to thrive in more uncertain and ambiguous situations and environments. Masculinity vs. Femininity These values concern the extent on emphasis on masculine work-related goals and assertiveness (earnings, advancement, title, respect et.), as opposed to more personal and humanistic goals (friendly working climate, cooperation, nurturance etc.) The first set of goals is usually described as masculine, whereas the latter is described as feminine. These goals and values can describe how people are potentially mo