微软收购诺基亚的跨国并购战略研究.doc

微软收购诺基亚的跨国并购战略研究 摘要：这篇文章以跨国并购和为理论基础，以微软收买诺基亚的跨国并购为事例，对中国现实存在的微软收买诺基亚的跨国并购进行剖析，探讨了其发作的必定性和动因，总结了中国公司跨国并购中存在的疑问和表象。并在此基础上提出了依据中心竞力的中国公司跨国并购的战略对策，对微软收买诺基亚的跨国并购进步中心竞力的战略形式进行了。 ：Abstract: September 3, 2013, the global IT sector staged a landmark event - Microsoft announced the $ 7.17 billion acquisition of Nokia devices and services sector, which is mainly responsible for the mobile phone business. The transaction is expected to be completed in the first quarter of 2014. Once the transaction is successful, the global smart phone market will thus continue to strengthen the three pillars pattern. Following Googles acquisition of Motorola Mobile, the industry once again staged a soft eat hard merger legend. This article transnational mergers and acquisitions and direct investment theory as the theoretical basis for cross-border mergers and acquisitions Microsoft to buy Nokias case, the reality of the existence of Chinas cross-border mergers and acquisitions Microsoft to buy Nokia analyze, discuss its attack and certainly motivation, summed up cross-border mergers and acquisitions of Chinese companies that exist doubts and appearance. On this basis, based on the proposed strategic countermeasures center competitive transnational mergers and acquisitions of Chinese companies, for Microsoft to buy Nokias strategy in the form of cross-border M A progressive center competitiveness discussed. Keywords: Mergers and Acquisition； Microsoft； Nokia；representation； merger 目录 一、跨国并购的概述 1、公司展开跨国并购的理论依据 2、跨国世界直接投资理论与跨国并购 二、中国公司海外并购的制约要素剖析 1、微观层面的制约要素 2、宏观层面的制约要素................................................2 三、微软收购诺基亚的跨国并购现状.........................................................................3 四、微软收买诺基亚的跨国并购战略对策 l、注重剖析全球运营环境的改动 2、拟定科学、合理的战略和战略 3、政府应拟定展开中国跨国并购的优惠方针，发明的外部环境 一、跨国并购的概述 1、公司展开跨国并购的理论依据 跨国并购既是一种对外直接投资方法，又是公司并购跨越国界的展开，因而， 对外投资理论和公司并购理论有助于解跨国并购影响要素:前者剖析了影响跨 国公司许可证、对外贸易、特许运营、直接新建项目和并购等多种商场进入方法 的影响要素，关于研讨跨国并购的影响要素具有学习含义;后者从公司主体方针 动身，为