BCG中国消费者研究系列-China_Digital_Generations.pdf

R China’s Digital Generations The 570-Million-Hour Opportunity The Boston Consulting Group (BCG) is a global manage- ment consulting fi rm and the world’s leading advisor on business strategy. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Our customized approach combines deep in- sight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable compet- itive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with 66 offices in 38 countries. For more infor- mation, please visit . China’s Digital Generations The 570-Million-Hour Opportunity Michael Meyer David C. Michael Christoph Nettesheim July 2008 © The Boston Consulting Group, Inc. 2008. All rights reserved. For information or permission to reprint, please contact BCG at: E-mail: bcg-info@ Fax: +1 617 850 3901, attention BCG/Permissions Mail: BCG/Permissions The Boston Consulting Group, Inc. One Beacon Street Boston, MA 02108 USA Contents Note to the Reader 5 Preface 6 Executive Summary 7 The Digital Explosion 9 A Recent Surge