Chapter 12 - Strategic Management Text and Cases文档.pptVIP

* One of the most important sources of growth EXAMPLES: New Porduct Innovartion –flanker brands, new services, new products * Radical: Fiber optics, the telephone, electricity, the transistor, the desktop computer * Product: More radical, more common during early stages of the product life cycle * Def: attractiveness to marketplace and how it fits corp strategay Impetus: strategic and economic impact is approved by senior managers with expertise on similar projects 12-* 12-* Managing Innovation and Fostering Corporate Entrepreneurship Chapter twelve Part 3: strategic implementation Dippin